Over the past two?years, total digital?media usage has?grown 49% with?mobile apps having?grown 90% and?contributing to 77%?of the total increase?in time spent.?Mobile browser is?also seeing very?strong growth at?53% and even?desktop is still?rising.
Smartphone apps?are rapidly?approaching half of?total digital media?time spent. They?already account for?the vast majority of?total mobile and?mobile app time?spent and are?gaining share?among every?segment of the?market.
Millennials spend an?exorbitant amount?of time on their?smartphone apps,?and usage declines?with age. Tablet app?engagement is?much lower on?average, but?generally increases?with age outside of?the 18-24 year-old?segment.
